Indian Gooseberry, (Emblica Officinalis) known locally as Amla, can be found growing in the wet, forested, hilly areas of the Indian subcontinent every Autumn. In India, this super-antioxidant packed plant is even regarded as a sacred tree, due to its powerful health benefits which have been cherished in ayurvedic medicine for thousands of years.
In the Western World, however, this miracle fruit has yet to go mainstream. While it has been proven to have numerous health benefits for hair, skin and body, we were especially interested in it’s unique benefits as a skincare ingredient when we began formulating our Hydra-Glow Serum.
More specifically, we were captivated by Amla’s ability to help prevent and correct skin discoloration / dark spots - reportedly even better than it’s synthetically created chemical equivalent; Hydroquinone.
Despite the fact that hydroquinone has been long revered as the “go-to” ingredient for skin lightening, recent studies have questioned its toxicity and overall safety in beauty products. In fact, many European and Asian countries have actually banned it’s use in beauty products over such concerns.
Hydroquinone works by inhibiting melanin production to help lighten skin, but long term use can actually damage your pigment cells, increasing your sensitivity to sunlight and UV radiation - which actually increases your risk of getting hyperpigmentation... Talk about an ingredient that backfires!
Other long-term side effect have included contact dermatitis, as well as thick, leathery, and bumpy skin - and we bet those are not exactly the results you were hoping for either.
Luckily, as we mentioned before, Amla is a 100% natural, safe and even more effective alternative.
A recent double-blind study on people from a variety of ethnic backgrounds and conducted by Dr. Zoe Draelos, a clinical & research dermatologist, was published in the US National Library of Medicine and National Institute of Health, and found that Amla contained powerful skin-lightening and brightening properties that worked better than those achieved by conventional non-organic skin-lighteners (such as hydroquinone) on participants.
And if you’re not feeling wowed by Mother Nature and this organic wonder-ingredient just yet, you might be impressed with all of Gooseberry’s other benefits, such as:
After a few months of Amla added to your skincare routine, your complexion may be so clear you’ll kiss your foundation goodbye in lieu of showing off your au naturale radiance!
If you’re curious to experience this powerhouse super-antioxidant, our Hydra-Glow Multi-Benefit Serum was specially formulated with Organic Indian Gooseberry for all of the reasons we listed above, because we believe skincare should contribute to your natural beauty - not compromise it.